did you know . . . . . ?

Every year almost 7 million South Africans take more than 38 million trips to domestic holiday destinations and venues annually. These trips fall ‘under the tourism radar’. They are not marketed, they are not to large hotels and travelers arrive at their destination using their own vehicles.

A small 20-percent of South African tourism is ‘above the radar’ in that it is well developed commercially with good communication infrastructure. The other 80 percent lacks commercial and communication infrastructure creating a gap between suppliers and their demand. This has resulted in most South Africans becoming habitual travelers, or ‘creatures of habit’ who go to the same destination each year. In fact, most local holiday-makers consider their holiday to have begun on arrival at the destination and to have ended upon leaving their accommodation. Most travelers miss the diverse en-route experiences South Africa has to offer.

Our e-Daba Destination Management System has been researched, designed and developed to service this 80-percent of the industry. With the latest database management software, we can facilitate online searches that show realtime, current availability of accommodation and vehicle hire within minutes. Consumers can now search for accommodation according to their requirements, receive numerous options, make a choice and pay, all in one single transaction.

We are the only meaningful player entering this sector of the market while also enhancing service delivery in the more formal 20-percent sector. Watch this space. Soon, booking your holiday or trip will be as easy as visiting your corner shop!

 

 

 

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